Tuesday, February 5, 2008

Embroidery and Screen Printings Tools of The Trade

Having the right equipment in the Embroidery and Screen Printing business, seems to make or brake you.

When we first started out we bought a commercial Embroidery machine and a Clam Shell Heat Press. Our thought process was that we would target companies and schools who needed Embroidery, and Heat Transfers. Our dealer also showed us a revolutional screen printing machine called, Direct-To-Garment Printers. We knew we couldn't compete with other companies with so view tools. We went back to the dealer and ask them to sell us the new machine.

Now we were armed with a full array of weapons to stand strong against our competitors. As we found out, we only had three pieces of the puzzle. We had to have more to make sure we could cover every aspect of the embroidery and screen printing business.

After watching a video about Sublimation, We were lucky enough to find an Epson 1280 printer on ebay for about half the cost else where. Though we still needed more tools, we quickly learn to create strategic alliances, and save money at the same time. Our alliances had the tools that we didn't have, and we had the tools they didn't have.

Now with many alliances, we found we don't need as much equipment to give our customers the best service possible. In fact, we outsource some of our work, especially when we need a well deserved vacation.

Take the time to start your business, if not keep learning as much as you can to keep you prepared for the next order you customers request. If you can't get enough equipment, than know where to send your work. You'll feel relieved to know someone else can do the work the way you want it and can provide your client with the same high quality as you do. www.embroideryandscreenprinting.com.

Paul Canales is the owner of Selanac Embroidery and Screen Printing. His experiences have helped him to succeed is this business that seemed to be saturated with other Embroiderers and Screen Printers. SWFeast's equipment also adds strength to this competitive busines.

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